Logistics is one of the three main factors on which an online store depends, along with product acquisition and marketing. For a beginner entrepreneur, this is one of the most complex business processes.
In online retail, logistics is divided into three main blocks: shipment of goods from the supplier, storage in the warehouse and shipment from warehouse to the buyer.
In each block you have to choose whether to do everything yourself or outsource.
This solution depends on the size of the business and what the store sells. Small online store with small volumes of sales is trying to handle logistics on their own. When orders are growing, there is a need for third-party logistics services. If the online store is becoming large, it is more profitable to build their own logistics and even buy logistics operators.