E-commerce is a dynamic industry with ever-changing technologies, trends and a competitive environment. Customer interest in interacting with retailers in an online format continues to grow.
Unlike traditional retail, e-commerce businesses are not limited to local or regional customers. However, the development of new markets and successful online retailing in general are inextricably linked to issues of storage and delivery. All logistical issues need to be carefully considered. And that can be a challenge. Especially if you plan to expand your online trade to other countries, regions and major cities like Berlin.
Today, Berlin is one of the fastest growing e-commerce centres in Europe.
With more than 3 million inhabitants, the German capital is the largest city in the country, both in terms of population and size. Not surprisingly, Berlin is an attractive destination for online retailers. Many e-commerce giants are based in Berlin. These include, for example, Hellofresh (food delivery sector) and Zalando, which specialises in shoe, fashion and cosmetics delivery.
In addition, various events and trade fairs, such as the E-Commerce Berlin Expo, confirm the great importance of this city in the e-commerce sector.
On the one hand, Berlin has great potential as an attractive market for online retailers.
However, the successful organisation of all logistical processes for the complete turnover of goods in a metropolis like Berlin and its surroundings can be a challenge.
Logistics in Berlin
Berlin’s favourable location creates all the conditions for efficient logistics: the proximity of airports, waterways and the intersection of national and international transport routes. In addition, Berlin is considered the logistics gateway to Eastern Europe. The metropolis is rightly recognised as a logistics region and offers enormous business potential, also for e-commerce.
The successful development of online trade in a city as large as Berlin requires good organisation of the entire logistics process.
It is quite possible to take matters into your own hands. However, a well thought-out logistics strategy, especially in a metropolis like Berlin, requires certain knowledge, time and resources.
Every successful e-commerce company needs new warehouses over time. With the good investments, it could be achieved by hiring employees, renting premises and setting up logistics processes. In Berlin, Brandenburg and other federal states, it costs dearly.
Internet shops without significant investments cannot do this. Building or renting new storage space costs time and money. Building is not a priority for the producer. Everyone has their own role: manufacturer must produce, courier must deliver, only then everything works as it should.
So how can you organise the entire logistics process competently?
The optimal solution for the successful development of your e-commerce in Berlin and the surrounding area could be services from a fulfilment provider.
By outsourcing processing, storage, delivery, etc. to an experienced fulfilment operator, you can not only avoid many logistical problems. It also frees up time for online business development and such important activities as marketing, increasing sales, etc.
You can find a fulfilment operator to take care of all the logistics or delegate only a part of it to them.
Therefore, it is of utmost importance to find a reliable logistics service provider. Our service can help you with this.
If you want to expand your e-commerce business in the German market, especially to take advantage of the opportunities offered by such metropolises as Berlin, you cannot do without a well thought-out logistics process. Without certain knowledge and experience required to enter new markets, this can cause a lot of headaches for you and your team. Fortunately, you can minimise many of these problems with the help of an experienced fulfilment provider.
You no longer have to think about where to store goods, how to pack them and how to deliver them. Instead, you could focus on what’s important – marketing strategy and increasing sales.
So how do you choose a reliable fulfilment operator in Berlin?
It’s only logical that in a city with so many opportunities for e-commerce, there is also strong competition among fulfilment service providers. If you want to hand over your logistics in Berlin and the surrounding area to a fulfilment provider, but don’t want to waste your time comparing costs and searching for the right operator, use our free service.
We offer a free comparison of the services of different fulfilment providers.