Returns are a fact of life in online retail, but it pays to improve the presentation of your products to reduce the number of returns.
Minimising the risk of potential returns is also a challenge for returns management. So what can you do to reduce or avoid returns?
In order to minimise the number of possible returns in the future, it is important to analyse the reasons for existing returns during returns management in e-commerce. Since most of the causes are due to inaccurate or incomplete product information for potential customers, we recommend that you pay attention to the following aspects:
- professional product descriptions;
- detailing the main and optional features to show more information about the product;
- using the potential of visual content: high-quality videos and product
- images, photos from different angles.
Efficient returns management in e-commerce also requires dealing with customer queries that point to insufficiently informative product descriptions. For example, frequent enquiries about the correct use of a certain product should be a sign for you that your item description needs instructions for use. Taking customer questions into account when handling returns in e-commerce can help to meet the expectations of the public and also have a positive effect on the number of returns in the future.